Keune So Pure: Maximum results for hair, minimum impact on the planet

Keune promises; "Leaving the world a better place for future generations" and that's not an empty promise; it's a responsibility. As a brand, Keune strives to make better products with less impact on the planet. To promote a greener future, Keune is relaunching the So Pure range of products, which are now refillable.

Gentle on hair, gentle on the planet
The new So Pure range is vegan, Cruelty Free and environmentally friendly*. It has been developed with the belief that every step in the product chain is important. So Pure is based on the clear concept of buying a refillable bottle and a refill bag, and when the product runs out, only refill bags are bought to refill the bottle. This helps reduce plastic waste¹ - without you even having to think about it.

¹ 57% less plastic per ml from six 400ml refill bags, compared to the previous 250ml bottle.

So Pure four product lines
The So Pure range consists of four different product lines;
- Cool (for refreshing cool light and grey tones)
- Restore (for dry hair)
- Polish (for frizzy hair)
- Clarify (helps protect hair from pollution)

All four product lines are available with shampoo, as well as conditioner. Refillable bottles are available in 400ml and 1000ml sizes. The Restore and Polish product lines also include a hair mask.