Ink Color 2023

 

Backed by 100 years of science, 32 years of colour experience and a drive to achieve ambitious sustainability goals Keune Haircosmetics is proud to present the renewed Tinta Color: greener packaging, brand new shades, improved properties.

 

Among other sustainability goals, Keune Haircosmetics aims to make 100 % of packaging recyclable, reusable and/or recyclable by 2028. That's why the new Ink Color range of packaging features:

- Used 100% ¹ recycled aluminium. This reduces the use of new aluminium by 82 tonnes per year²
- The caps are made from PCR plastic, saving 8 tonnes² of new plastic per year
- New oxygen bottle enables 71 tonnes² of plastic to be sorted and recycled³ per year

The revamped Ink Color range also includes 10 new shades, 3 of which are brand new Shade Shifters. These 3 new shades do not contain a shade of darkness, allowing the hairdresser to create up to 650 (!) modified shades.

Tinta Color products are fully vegan in formulation, with conditioning ingredients and colour protection, making for the best possible colouring results:

- Nourishes the hair fiber structure up to 75 % more ⁴
- Reduces up to 59 % UV damage ⁵

The results do not lie. Customers find that the colours are rich and intensely vibrant, even with 100% grey coverage, with excellent shine and conditioning, and hair looks healthy and well cared for. ⁶

Ink Color 2023 is a huge step forward for Keune, for hairdressers, for their clients - and for the planet. Keune Haircosmetics will continue to develop and innovate while maintaining the high performance hairdressers need to create unique colours... 'Colors like no other'!

¹ Of which ≥ 95 % recycled aluminium
² Based on 2021 sales volumes
³ If a local recycling system is in place
⁴ Instrumental test. When used with new ACP vs non-treated shampoo
⁵ Instrumental test. Ink Color with colour protection (Solamer and LP300) vs. Ink Color without colour protection.
⁶ Based on panel tests